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Exporting bridge jewellery to Poland

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Affordable bridge jewellery is on the rise in Poland, driven by the consumer shift from traditional jewellery as a sign of prosperity to more fashionable jewellery. Jewellery exporters from developing countries (DCs) should take advantage of the opportunities of the growing demand for bridge jewellery and respond to modern consumer requirements by offering new, distinctive jewellery designs and shapes, using modern materials and alloys. Depending on their craftsmanship and the positioning of their jewellery, DC exporters could consider focusing on personalised and customised jewellery – a growing jewellery segment in Poland.

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