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Exporting bridge jewellery to France

Takes about 16 minutes to read

The French consumer’s buying preferences are shifting towards more affordable bridge jewellery, such as silver, lower carat gold and other jewellery made from better-priced alloys, as a result of the fragile economy in Europe. Bridge jewellery is the biggest, fast-growing jewellery segment in France and is therefore an attractive market for jewellery exporters from developing countries (DCs). To compete with French producers of