Skip to Content Skip to Navigation

Exporting palm sugar to Germany

Takes about 23 minutes to read

Palm sugar exporters from developing countries (DCs) have an opportunity on the German market by positioning their product as a premium and healthier sugar than conventional white sugar. By using the popularity of organic and fair trade products in Germany, palm sugar producers can market their products in premium market segments. As a healthier ingredient than conventional white sugar, palm sugar has particularly good potential in dietetic foods.