What is the role of trade fairs in the home decoration and home textiles sector?
This study teaches exporter to understand how European buyers are sourcing. It has two main objectives: (1) To identify the major changes in buying behaviour among European Home Decoration and Home Textiles buyers and looking into the future of buying behaviour. (2) To identify the preferred (market entry) mode(s) of getting in contact with (new) exporters from developing countries.