Exporting hammocks to Europe
The European market for hammocks offers opportunities to exporters in developing countries. Despite the stability in demand in the higher segments of the market, opportunities arise in the middle and lower segments, where exporters can differentiate their design and offer handmade products. The trends of sustainability and outdoor living are prevalent in the European market for hammocks which provide sustainable materials and elegant fabrics. Finally, due to the spread of manufacturers of hammocks being widely scattered around the world, E-commerce is considered very important.