Exporting coat stands and racks to Europe

Although the European market for coat stands and racks is struggling, coat stands and racks from developing countries are performing strongly. Especially in Western European countries, there is a flourishing market for exporters from developing countries. Previously regarded as anonymous functional basics, coat stands and racks have been discovered by the design community and are now available in innovative and decorative shapes and forms, with applications beyond the mere storage of coats. Consumers are now also buying coat stands as a way to express their taste, hence their popularity. Creative and multi-functional design are the most important ways of differentiating coat stands and racks.