10 Tips for Finding Buyers in the European Grains and Pulses Sector
How can I find European buyers for my product?
When entering new markets, many sources can be used to find buyers. For example, you can approach sector associations to obtain contact details. But it is equally important that buyers can find you, especially online. Trade fairs offer a very good platform to interact with buyers in person. Whatever promotion tools you use, make sure they are consistent and leave a professional impression. Have a look at the following tips and apply them to your company.
Contents of this page
- Do your market research
- Attract buyers to your website
- Make connections by networking on different social media channels
- Visit and exhibit regularly at trade fairs
- Get in touch with support organisations
- Check the information that sector associations offer
- Register with trade directories
- Engage with your business contacts
- Seek free publicity or advertise at trade shows
- Understand your buyer’s mindset
Plan your market entry by doing a comprehensive analysis of your target market. Take the time to investigate where your products will have better chances, in which countries and in which segments. This way you will target the right buyers for your products.
- Do thorough research on market statistics, comparative market sizes and background information from each country, specific to your product. Check our studies on Trade Statistics and Market Channels and Segments, and other interesting sources such as European trade statistics, ITC Trademap and FAOSTAT.
- In-market visits are also valuable once you are done with your desk research. This way you can test your assumptions, identify opportunities and find potential buyers.
- Keep up to date with the latest information about grains and pulses, for example on the websites of Health Grain Forum and Food Navigator and World Grain.