Exporting fresh herbs to Europe
Consumers in Europe are increasingly interested in fresh and natural products as well as new flavours. This means there is a growing market for a wide variety of fresh herbs – both in the food service segment as well as home cooking. Cultivating and marketing fresh herbs for the European market is far from easy, which makes it an opportunity for companies that excel in horticultural production and commercial partnerships.
Important information: COVID-19(May 2020) Due to the COVID-19 pandemic the demand for fresh herbs comes mainly from retailers. Restaurants have been closed, which means a large part of the wholesale business is temporarily down. Also the availability of airfreight has been reduced resulting in lower efficiency and higher logistical costs. This may greatly affect your export potential to the European market in the short term. |