Exporting tropical fruit to Finland
Finland is a relatively small EU market for off-season fruit and vegetables. In 2011 Finland imported 84 thousand tonnes tropical fruit with the value of €78 million. The food retail market in Finland is highly concentrated. Almost all fresh fruit, including tropical, and vegetables are sold through the supermarkets, hypermarkets and other stores that belong to one of the few retail chain groups. Finnish retail is vertically integrated with sourcing (wholesale) and distribution companies. This product factsheet will provide you with information on product specifications, price information, important requirements for promotion and statistics about tropical fruit in the Finnish market.