How do European footwear buyers think?
The footwear branch is facing major changes. The market is under constant price pressure and competition is fierce. Demands on manufacturers and products are getting tougher due to media and consumer pressure. Poor judgment is punished immediately with a decrease in sales. The drive for profitability and margins is squeezing out the intermediaries in the supply chain, with retailers and brands increasingly placing orders directly with manufacturers, while wholesalers and importers seek to reinvent their roles. This development means both buyers and suppliers must adapt their organisations and their strategies. And for keen entrepreneurs, change means opportunity.