What is the demand for footwear in Europe?
A large share of footwear sold within the EU is sourced from developing countries in South-East Asia, in particular China. With China getting more expensive (higher wages, costs of materials etc.) and import tariffs set by the EU favouring other countries, there are increased opportunities for suppliers from other developing countries. Also, the EU industry is looking for ways to cut costs by working together with suppliers and producers in low cost countries. The EU footwear market is expected to grow again in 2015. The major stimulants are the changes in fashion, growing popularity of sports footwear as a substitute for more traditional footwear types, as well as technological innovations in comfortable footwear.