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Exporting performance sports footwear to Europe

Takes about 8 minutes to read

The European market for performance sports footwear is growing due to increased health-consciousness and offers developing country exporters exciting opportunities. Your best opportunities lie in focussing on three aspects: (1) Research and development (particularly with regard to materials and footwear performance); (2) Supplying to, or following the cues of, the leading brands in performance sports footwear, such as Nike, Adidas and Puma; (3) Compliance with the certification requirements of these leading brands; (4) While Germany offers the largest and most stable market for all footwear, other European countries, such as France, Spain or Italy offer exciting opportunities if you are willing to explore and take more risk.