What competition do you face on the European footwear market?
Because of the economic recession, the number of footwear manufacturers dropped in almost every segment of the European market in the last few years, while the stronger players saw their turnover and market share grow. Now the recession has slowed and many analysts say the economy is back at its pre-recession level. However, a lot of things have changed. The ongoing growth of e-commerce is affecting competition on Europe’s internal footwear market. Some companies are very successful online, while others are losing market share. Overall, the footwear market is highly competitive, with a broad range of sellers and a vast diversity of products. Supply chain management is becoming more important as a means of keeping in step with European standards. If you can adapt quickly to ongoing changes you have the greatest chance of succeeding.