Exporting electronic lightening to Italy
Although Italy had to overcome some challenging issues during the economic crisis, the lighting industry remained relatively strong, driven by the mandatory substitution of existing lighting. The lighting market in Italy is split between local small and medium-sized enterprises and international brands. Italian market players have managed to establish a strong market share, but mainly in indoor lighting. Outdoor lighting is a rapidly growing application and offers potential both to the market players and suppliers of LEDs from developing countries. Italy is known for innovative and creative design in electronic lighting. Investments in electronic lighting are dedicated primarily to design, but also to innovative solutions in order to stay competitive on the market.