What competition do you face on the European electronics and electrical engineering market?
Competition in the European electronic and electrical engineering (E&EE) market and within the value chain is very dynamic. Nevertheless, exporters from developing countries have opportunities to enter the European market using competitive value propositions. Depending on the segment on which they focus and the supplier’s production capacity, developing country exporters may decide either to enter Europe with low-price high-volume products or with highly customised value-added products. Cooperation with value chain members and co-development with original equipment manufacturers (OEMs) and start-ups can help to reduce entry costs.