Hortensia in the European market
Currently, the Colombian hortensia export depends almost completely on the USA market. Only few growers have ventured into the European market. This market analysis shows the opportunities in four focus countries: the Netherlands, the United Kingdom, France and Switzerland. The analysis also highlights the challenges for Colombian growers to gain a share in these markets. Particularly Dutch hortensia growers are strong competitors for Colombian exporters. Only the strongest exporters in terms of consistently high quality and price competitiveness will find a sustainable market in Europe.