Exporting cut orchids to Italy, France, Spain, Portugal, Greece, Malta and Cyprus

Imports of cut orchids in the Southern European market have a value of €33 million. The market in Southern Europe comprises Italy, France, Spain, Portugal, Greece, Malta and Cyprus. These countries have similarities regarding sales channels, with a dominance of traditional small flower shops and street market sales, buyer characteristics and consumer preferences. This product factsheet covers product specifications, important phytosanitary and marketing requirements, and statistics about international trade, consumption, production and market trends.