What does the European market for sustainable coffee from Indonesia look like?
Indonesia is the third largest producer of green coffee worldwide, but only a small share is currently produced according to a sustainability standard. At the same time, Europe is the largest global market for sustainably-sourced coffee. This market has also increased strongly over the last years in every retail segment, whether mainstream or niche. As such, Indonesian exporters are faced with growing opportunities and incentives to comply with social and ecological certification schemes which are available on the market. Although the trade structure for certified coffees follow the traditional channels, traders and roasters are increasingly paying attention to traceable and sustainable supplies, supported by appropriate certification.