Exporting specialty coffee to Europe
The market for specialty coffees in Europe has grown over the years. Within the specialty market you compete on quality and long-term relationships rather than on price. Direct trade relations open up interesting opportunities for reaching roasters with top-quality and value-added coffees. It has become essential for producers in the specialty segment to tell the story behind their coffee, including its origin and other environmental and social aspects. Nevertheless, the specialty coffee sector is still much smaller than the mainstream coffee sector, which is characterised by low-grade coffee with minimal certification.
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European market potential for specialty coffee
The sharp growth of the European market for specialty coffees has been partly driven by continuous growth of out-of-home consumption. Coffee shops in...
Entering the European market for specialty coffee
The growing demand for specialty coffees in Europe has opened up opportunities for high-quality coffees and suppliers of emerging origins offering...