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How does CBI conduct research?

You want to export your product to Europe, but do not know where to start? Start here! Knowledge about the market is key. CBI is known as a reliable organisation for market research about the European Market. And our information is free for you to use. But how do we conduct our research and what sources do we consult?

Why do research in the first place?

You can only use your resources and time once. Even though your company runs well, you need to know the market. Moreover, making a good first impression on importers is important. Knowing what trends or buyer requirements there are on the market, are evident for making a good impression, right? We therefore advise companies to make an export marketing plan.

CBI does not supply lists of buyers or contact details. The market studies contain answers to questions on how to export products to Europe. It is more important to know all trends, channels and requirements before contact buyers in order to make a good first impression.

How does CBI conduct research?

CBI works with independent professionals with extensive knowledge of the sectors we work in. Per sector a team is formed of market researchers and sector experts with many years of experience. Together they produce the CBI market research specifically focussed on the export from developing countries to Europe. The studies are established through desk research, analysing statistics/reports, interviews and company visits in about 4 months. Next to desk research, we also include cultural aspects like 'How to do business in Europe' .

Ijan_peter_oelen_3_0.jpgn addition, the wishes and needs of the European market are assessed. For this purpose, Focus Groups are organised per sector. Relevant European organisations like importers, distributors and sector associations are carefully selected to participate. During the focus groups many relevant topics like trends and requirements on the European market are discussed. The outcomes are incorporated in the studies.

CBI is a non-profit based governmental organisation. Our goal is to connect small and medium sized enterprises in developing countries with the European market. We would like to teach you the possibilities of export to Europe. Therefore, our market information is freely accessible for everyone via our website.

Check it out!