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Netherlands

CBI launches campaign #NLpartners4trade

International trade matters to people. In close cooperation with the ministry of Foreign Affairs, the Centre for the promotion of Imports from Developing Countries (CBI) launches a social media campaign this month. The campaign will showcase how SMEs benefit from participating in trade support programmes such as CBI.

Royal FloraHolland Trade Fair (RFHTF) 2016

Discover unique opportunities, the most striking novelties and the most important market and consumer trends in the horticultural and floriculture world during Royal FloraHolland Trade Fair (RFHTF) 2016. CBI is proud to support the Colombian companies Artrópica and Inversiones Napy.

IFTF (International Floriculture & Horticulture Trade Fair) 2016

The company C.I Los Aromas will be present during the International Floriculture & Horticulture Trade Fair (IFTF) 2016, in the stand “Colombia, Land of Flowers” of CBI’s project partners Asocolflores and Procolombia.

Exporting coffee to the Netherlands

The Netherlands is a medium-size coffee market in Europe and plays a major role in European coffee trade. Similar to coffee cultures in other European countries, the Dutch are becoming more interested in convenient and high-quality fresh coffee. This offers opportunities to coffee bars, small roasters with exclusive coffees and suppliers of green coffee beans with unique qualities. In addition, production sustainability and trade sustainability are important to gain access to the Dutch market. Small importers as well as large importers require certified products.

Exporting costume jewellery to the Netherlands

The speedy recovery of the Netherlands after the European slowdown and the increasing demand for fast-fashion products by young people are driving sales of costume jewellery in the country. The current demand combined with a positive future outlook makes costume jewellery an attractive segment for new market entrants. Exporters from developing countries (DCs) should take advantage of the opportunities on the costume jewellery market by utilising such benefits as lower production costs compared to Europe, availability of resources, and craftsmanship.

Which trends offer opportunities on the wine market in the Netherlands?

Dutch consumers are increasingly interested in wine, resulting in a more refined taste and willingness to spend more on wine. Nevertheless, pricing remains a decisive factor in the Dutch consumer’s purchasing decisions. Sustainability and branding are also important factors for success, though the latter can be very costly depending on your target sales channel.

What competition do I face on the wine market in the Netherlands?

Due to concentration in the Dutch market, large retail chains have a strong position. Combining low prices with suitable qualities for the target segment is their prime objective, especially in the low and middle price segment. Nevertheless, the growing interest of the consumer in new varieties and unknown wine countries increases the export opportunities for developing country producers.

Through what channels can I get my wine on the market in the Netherlands?

After a temporary increase in the off-trade in recent years, more Dutch consumers are returning to buying wine in the on-trade. Improving economic conditions and increasing popularity of wine will once again stimulate wine sales in bars and restaurants.

Exporting coconut oil to the Netherlands

The Netherlands is an important end market and an important exporter of coconut oil in Europe. The country is responsible for more than half of total coconut oil imports into Europe. This makes it a major entry point for exporters in developing countries. Prices of coconut oil have increased due to availability of coconuts for oil production. This has an impact on the use of the oil in the food industry.

Exporting tea to the Netherlands

The Netherlands is the fifth-largest tea-consuming country in Europe. The majority of opportunities exist in the area of high-quality and value-added products (e.g. loose tea, green tea, herbal/traditional medicinal tea and slimming tea). The Dutch market for certified tea is growing rapidly as well, with a current retail value share of 31%.

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