Export Coaching Tourism Asia 2013-2017

Tourism is the fastest growing industry in the world. The number of international arrivals shows a breathtaking evolution from a mere 25 million in 1950, to 1 billion in 2012, a 40-fold increase in the last 61 years.. The number of international tourist arrivals worldwide is expected to increase by 3.3% a year on average from 2010 to 2030. This represents some 43 million more international tourist arrivals every year, reaching a total of 1.8 billion arrivals by 2030. Tourism exports account for as much as 30% of the world’s exports of commercial services,  estimated to be 6% of the overall exports of goods and services. In 2011, the total exports from tourism totaled US$ 1.2 trillion, up from US$ 928 billion in 2010 (+3.9% in real terms), setting new records in most destinations despite economic challenges in many source markets like Europe.

The Asia-Pacific region had an increase in inbound tourism arrivals of 13% between 2009 and 2010, making it the region with the second highest growth in inbound tourism arrivals in 2010. Asia Pacific accounts for 22% of the world share of tourist arrivals, and for the first time ever, inbound tourism arrivals in Asia and the Pacific surpassed 200 million in 2010. The relative share of inbound tourist arrivals in Asia-Pacific is expected to continue to grow in a much faster rate than any other regions in the world. Growth trend scenarios by the United World Tourism Organization predict that in 2030, Asia-Pacific will receive approximately 500 million tourists, comprising then a third of all international tourist arrivals.

Europe is currently still the world’s largest source region, generating just over half of the international arrivals worldwide. Despite the economic crisis and continuing economic uncertainty in Europe, the number of European outbound travelers is still growing, and is expected to continue to grow. Between 2001 and 2011, the outbound markets in Europe have shown a continuous growth of 2-2.5% annually. The European outbound markets are dominated by Germany, the UK and France.

Especially the market for long-haul tourism revolves around the relationships between inbound and outbound tour operators. Finding the right partners and getting in touch with them is not easy. Furthermore, the European market is complex and fragmented. Determining which geographical market and which market segment to target is not an easy job eitherThis export coaching programme (ECP) will prepare your company to become competitive on the European market, and will facilitate the right market linkages with European buyers. The CBI ECP for Tourism gives you the opportunity to benefit from the growing European market for tourism, focusing on all large markets with high potential, such as the Netherlands, Scandinavia, France, Germany, Spain and the UK.

As a participant in the ECP, you will have the opportunity to determine which geographical market is the most profitable for your tourism services. In order to make this decision, you will receive extensive information about each market during an Export Marketing Training and you will be assisted by an CBI external expert with a long trackrecord in the sector. Together with the CBI external expert, you will also decide on the best options to enter the market. These could be: trade fair participations, one-to-one meetings with buyers, a road show or presentations to present your product. The programme is thus completely tailor-made to your company's needs and wishes.

Give your company the chance to do profitable business on the European Union market and apply now for this ECP! The project document, which you can download below, contains more information on the programme and the criteria for participation. If you are eligible and decide to participate in the programme, you can fill in the application form and return it to CBI at the e-mail address below.

For questions or more information, please contact the Programme Manager, Ester Kruk (ekruk@cbi.eu), with a cc to logistical manager Belen Valerio (bvalerio@cbi.eu).


The programme is currently running and is closed for application