This guide provides you with a comprehensive step-by-step approach to the process of product and range development for home textiles, home decoration, accessories and gifts. It will enable you to consider the needs of your business, the needs and opportunities in the market place, and the life cycle management of your product range.
Combining theory, practical advice and creativity will result in a clear and informed strategy to product development and range building for export.
The guide provides explanation and directed tasks at each stage of the
process, allowing you to build up the information and action required to
complete your own Product Development Plan (PDP). The enclosed workbook, ‘Your Product Development Plan’ (PDP) can be used to develop a plan specifically for your own business.
Publication date: October, 2007
