Workbook - Your guide to product and range development

This workbook provides templates, tools and working examples to be read and used in conjunction with ‘Your Guide to Product and Range Development’. It is not designed to be read without first reading the guide. The guide aims to provide direction on both internal and external analysis and action required for a systematic, informed and creative approach to product and range development. This workbook enables you to record your findings, and provides relevant management tools and completed examples to support you at each stage of the process. Each relevant section of the workbook is referenced in the guide.