The fresh fruit and vegetables market in The Netherlands

Both consumption and production of fresh fruit has seen an increase in the Dutch market. For bananas, exotic fruit and citrus fruit the Netherlands relies completely on imports. These fruits are generally procured directly or indirectly from DCs. Kiwi fruit, pineapples and other exotic fruits and vegetables are increasingly popular in the Dutch consumer market. On the other hand, the production of vegetables is almost three times higher than domestic demand. The Netherlands has a strong position in the trade of fresh fruit and vegetables in the EU.

This market survey covers the Dutch market for fresh fruit and vegetables.

You can find information on:
• consumption, production and trade (statistics and trends )
• trade channels for market entry, including websites of buyers
• pricing
• market access requirements
• business practices and sales promotion, including an overview of trade fairs

Special attention is paid to opportunities for exporters from developing countries.

More general information can be found in the related market survey on the EU.

Relevant Market Sectors

Fresh Fruit and Vegetables