The fresh fruit and vegetables market in the EU

Europeans like fruit and consume more than they produce, leaving some interesting opportunities for producers in developing countries. Finding the best EU market for your product will require some good research, however. For instance, the consumption of fresh fruit and vegetables is in decline in some of the largest markets in the EU. On the other hand, there are smaller countries with a growing market especially for exotic fruit. Overall, fruits and vegetables fit well into major food trends such as health and pleasure.

Find out more in this survey covering the EU market.

Table of contents

Relevant Market Sectors

Fresh Fruit and Vegetables