There is a clear interest in new and exotic products and the market is growing rapidly. Organic and fair-trade products are an attractive market. Be aware though, that Sweden sets very high standards for fresh fruit and vegetables; not only for the product itself but also for the handling, packaging, shipment and delivery.
This market survey covers the Swedish market for fresh fruit and vegetables.
You can find information on:
• consumption, production and trade (market size and trends )
• trade channels for market entry, including websites of buyers
• pricing
• market access requirements
• business practices and sales promotion, including an overview of trade fairs
Special attention is paid to opportunities for exporters from developing countries.
More general information can be found in the related market survey on the EU.
Publication date: August, 2009
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