The financial and economic crisis will be felt most keenly by home decoration exporters in DCs in terms of an expected decrease in exports to Export margins are also expected to shrink, and unemployment is expected to rise. The low-end market segment, where consumers are cutting back spending, is being hit hardest by the crisis.
As for opportunities arising from the crisis, these lie mainly in the middle and upper market segments, where margins for producers are higher. Critical success factors for products include innovativeness, uniqueness and high quality.
Publication date: April, 2009
