Long haul tourism: The EU market for wildlife travel

The market for wildlife travel is expected to be 7% of the world tourism market. The market is still small, but has a large growth potential. This is due to public concern over environmental issues and a corresponding interest in wildlife and its habitats. There is an increasing demand for so-called ‘see it before it’s gone’ trips.

This CBI market survey covers the EU market and the markets in France, Germany, Italy, Spain, Sweden, the UK, and the Netherlands. It provides information on market sizes and trends, trade channels for market entry, prices, business practices and sales promotion.