Long haul tourism: The EU market for MICE

Whereas ten years ago, business travel was just for board directors and high flying executives, nowadays it has become much less a status symbol and more a corporate necessity in order to attend trainings, conferences and seminars and to conduct client meetings around the globe. However, European MICE organisers expect that the economic crisis will lead to reductions in bookings, travel, meeting and event budgets and staffing. It is expected that this will continue until the economy begins to rebound.

This market survey covers the EU market and the markets in France, Germany, Italy, Spain, the UK, Sweden and the Netherlands for MICE.

You can find information on:
• market size and trends
• trade channels for market entry, including websites of buyers
• pricing
• market access requirements
• business practices and sales promotion, including an overview of trade fairs

Special attention is paid to opportunities for exporters from developing countries. It provides additional in-depth information, complementary to the more general information and data provided in other CBI surveys, which cover several product groups at the same time.