Long Haul Tourism: The EU market for adventure travel

Outdoor tourism, largely adventure, makes up at least one-fifth of the global tourism industry. The adventure side of the package tourism business in Europe accounts for approximately 25% of total package sales. Adventure travel is the fastest growing segment of the tourism industry. There is a recent trend towards seeking deeper, more profound experiences, such as white water rafting, mountain biking, hiking and kayaking.Tourists who book and adventure travel are attracted by the fact that they have an active role during their visit.

This market survey covers the EU market and the markets in France, Germany, Italy, Spain, Sweden, the UK, and the Netherlands. It provides information on market sizes and trends, trade channels for market entry, prices, market access requirements and business practices & sales promotion.