Fresh fruit and vegetables: The EU market for pomelo

Pomelo is a new product in the EU – it was only introduced in the supermarkets some five years ago. But Europeans are beginning to discover this fruit, and demand is growing although the market is still small. The EU has no commercial production of pomelo, so any demand will have to be met through imports, making it a potentially interesting product for developing countries.

This market survey covers the EU market and the markets in The Netherlands, the United Kingdom, Italy, France, Spain and Belgium for pomelo.

You can find information on:
• consumption, production and trade (market size and trends )
• trade channels for market entry, including websites of buyers
• pricing
• market access requirements
• business practices and sales promotion, including an overview of trade fairs

Special attention is paid to opportunities for exporters from developing countries.

It provides additional in-depth information, complementary to the more general information and data provided in other CBI surveys, which cover several product groups at the same time.