Fashion Forecast Spring / Summer 2010

While European customers get inspired by the summer 2009 fashion trends, CBI introduces to you the Fashion Forecast Spring/Summer 2010, a vital inspiration source for next year.

The present economic crisis, disruptive as it is, can have a positive influence on consumer behaviour regarding sense of responsibility. When consumers have to tighten their belts, the latest slogan ‘buy less but buy better’ guides them to consume in an inventive way. Quality, sustainability and variety will take on a leading role and will be the deciding factors when new purchases are made.