CBI

Exporting to Europe, an introduction

This export manual is a co-publication of CBI and SIPPO. It discusses:

  • Europe and its political structures EU and EFTA, its members, enlargement, its role in world trade and EU and EFTA trade rules and agreements.
  • demographic, social and cultural developments in Europe and important trends in consumer and business to business markets.
  • doing business in European markets; cultural differences, different forms of business etiquette and business practice.

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Publication date: December, 2010
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