eGuide Tourism: How to benefit from identified e-business opportunities in tourism

Ten years ago, having a website was added value for a company. Since then the Internet has evolved to become the most important source of information for travellers, with the result that nowadays it is simply not enough for a tourism provider to have a good website in order to profit from this increased traffic. The Internet now offers an unlimited number of opportunities to reach your potential customers, and you need to make optimal use of these in order to keep up with your competition. Being passive is not an option!

Download this eGuide Tourism to find an overview of the latest developments and practical tips on how you can profit from them.

Website
It is essential that you have a professional, high quality website. Since the homepage is the landing page for most visitors, it is very important that it appeals to the visitor immediately and makes the visitor enthusiastic and eager to visit the other pages on your website. Download this eGuide to find tips and suggestions.

Marketing
Marketing activities will help you to attract visitors to your website. In this eGuide we focus on online marketing activities. A good CRM will give you a more defined idea of your target customers and, besides being able to reach them more efficiently, it will also give you the opportunity to develop more targeted marketing activities.

Evaluation of your online instruments
All the activities and materials you use should be evaluated. This will give you a chance to adapt current materials and to further improve activities for a next time. Download this eGuide to find tips and suggestions on how to evaluate your e-marketing.