Chapter 1: Identity versus image

Select market sector... — Agricultural, fishery and forestry        Cut flowers and foliage        Fishery products        Food ingredients        Fresh Fruit and Vegetables        Natural ingredients for cosmetics        Natural ingredients for pharmaceuticals        Timber and timber products        Wine — Consumer products        Apparel        Domestic Furniture        Home decoration        Household utensils        Jewellery        Office and school supplies — Industrial products        Automotive parts        Electronic components        Engineering products        Medical devices and disposables        Metalworking Castings and Forgings        Paints and Coatings        Personal Protective Equipment        Pipe and process equipment — Services        Business Process Outsourcing        Engineering services        IT Outsourcing services        Tourism