CBI Export manuals

• Design guide jewellery
  This guide provides information on the design process for jewellery, a practical design exercise, present and future trends and information on leading European trade fairs.
  January 2004
  
  
  
• Digging for gold - Internet as a source for marketing information
  This export manual provides practical information on finding market information on the Internet. Data on countries, markets, industries, companies and other topics is freely available. However, these resources...
  September 2008
  
  
  
• Export Marketing Planner - A manual on how to enter European markets
  This export manual provides information on the different steps to take during the export process to the EU market. Attention is paid to: perception and preparation of a strategy of change research strategy...
  February 2010
  
  
  
• Exporting to the EU - An introduction to developments, trends and doing business in the EU
  This export manual discusses: the EU, its members, enlargement, its role in world trade and EU trade rules and agreements. demographic, social and cultural developments in the EU and important trends in...
  December 2006
  
  
  
• Website promotion - How to promote your website in the EU
  This export manual provides information on how to promote your website effectively. It contains the most important theories, as well as tips and tricks and many practical suggestions. It also includes a selection...
  December 2008
  
  
  
• Your expo coach - BSO editition
  CBI's interactive export manual 'Your expo coach - BSO edition' will help you to manage trade fair participations effectively and efficiently. It is aimed at  business support organizations involved in...
  August 2006
  
  
  
• Your expo coach - Exporter's edition
  CBI's interactive export manual 'Your expo coach - Exporter's edition' will help you to manage trade fair participations effectively and efficiently. It is aimed at exporters that plan to participate in...
  January 2007
  
  
  
• Your guide to market research (part 1) - Your research assistant
  Could you imagine what people in Spain really want to buy - instead of what you want to sell them? How about people in Portugal, Greece or other Southern EU countries? Do consumers in these countries want to buy...
  December 2008
  
  
  
• Your guide to market research (part 2) - Your research practice
  In addition to the basics of market research provided in part 1, 'Your research practice' (part 2) advices on what to research during your export venture and shows where you can find the necessary information....
  December 2008
  
  
  
• Your guide to market research (part 3) - Your research action plan
  This is part 3 of the CBI manual Your guide to market research. This online interactive tool guides you through the export process with a imganery company 'Creative woodworks from Uruguay.
  December 2008
  
  
  
• Your guide to product and range development
  This guide provides you with a comprehensive step-by-step approach to the process of product and range development for home textiles, home decoration, accessories and gifts. It will enable you to consider the...
  October 2007
  
  
  
• Your image builder - A guide for establishing and improving commercial images
  It takes years to build up a positive image, but it takes only seconds to ruin one. The updated CBI manual “Your image builder” provides practical information on how to effectively and efficiently present your...
  December 2007