Your image builder - A guide for establishing and improving commercial images

It takes years to build up a positive image, but it takes only seconds to ruin one.

The updated CBI manual “Your image builder” provides practical information on how to effectively and efficiently present your company to (potential) business partners in the EU.

The manual deals with becoming aware of the existence and importance of corporate identity and corporate image and the role played in this by the various communication media. It shows how to use printed media, electronic messages and personal performances.

Table of contents

Relevant Market Sectors

Agricultural, fishery and forestry, Automotive parts, Business Process Outsourcing, Castings and Forgings, Consumer products, Cut flowers and foliage, Electronic components, Engineering products, Fasteners and builders' hardware, Fishery products, Food ingredients, Footwear, Fresh Fruit and Vegetables, Furniture, Garments, Gifts and decorative items, Hand and power tools, Home textiles, Household utensils, Industrial products, IT Outsourcing services, Jewellery, Leather goods, Medical and laboratory equipment, Natural ingredients for cosmetics, Natural ingredients for pharmaceuticals, Natural stone products, Organic food products, Paints and Coatings, Personal Protective Equipment, Pipe and process equipment, Plants and young plant material, Preserved Fruit and Vegetables, Sanitary ware and ceramic tiles, Services, Sports and camping goods, Stationery, office and school supplies, Timber and timber products, Tourism, Toys and games