Your guide to market research (part 1) - Your research assistant

Could you imagine what people in Spain really want to buy - instead of what you want to sell them?
How about people in Portugal, Greece or other Southern EU countries? Do consumers in these countries want to buy the same? Maybe for Italy you have to think differently in terms of product size, application, colour, design or packaging. How about consumers or buyers in Northern or in Eastern EU countries? Maybe your product needs less adaptation there.

The CBI export manual your Guide to market research is divided into three parts. Part 1 assists you by providing basic guidelines with simple research methods. The conclusions from your research findings enable you to discover your business problems, identify market opportunities and anticipate developments on focussed EU markets. Part 2 assists you in the research process and part 3 is an interactive tool and guides you through the export process.

Publication date: December, 2008

Relevant Market Sectors

Agricultural, fishery and forestry, Automotive parts, Business Process Outsourcing, Castings and Forgings, Consumer products, Cut flowers and foliage, Electronic components, Engineering products, Engineering services, Fasteners and builders' hardware, Fishery products, Food ingredients, Footwear, Fresh Fruit and Vegetables, Furniture, Garments, Gifts and decorative items, Hand and power tools, Home textiles, Household utensils, Industrial products, IT Outsourcing services, Jewellery, Leather goods, Medical and laboratory equipment, Natural ingredients for cosmetics, Natural ingredients for pharmaceuticals, Natural stone products, Organic food products, Paints and Coatings, Personal Protective Equipment, Pharmaceutical Products, Pipe and process equipment, Plants and young plant material, Preserved Fruit and Vegetables, Sanitary ware and ceramic tiles, Services, Sports and camping goods, Stationery, office and school supplies, Timber and timber products, Tourism, Toys and games, Wine