Export Marketing Planner - A manual on how to enter European markets

This export manual provides information on the different steps to take during the export process to the EU market. Attention is paid to:

• perception and preparation of a strategy of change
• research
• strategy development
• operational management.

The Export Marketing Planner is fully integrated in the CBI’s on-line export marketing plan builder, an interactive tool available at the www.cbi.eu. The information contained in this manual is included as instruction text in the export marketing plan builder.

Each chapter of this Export Marketing Planner has a ‘Fast Learner’ section. The aim of these sections is to help you quickly refresh your memory or to update your knowledge related to the issues in the chapter you’re working on. Familiarising yourself with Fast Learners section will help you feel at home with the export marketing planning work you are about to undertake and enable you to reach a high state of mental concentration on the subject matter.

Relevant Market Sectors

Agricultural, fishery and forestry, Automotive parts, Business Process Outsourcing, Castings and Forgings, Consumer products, Cut flowers and foliage, Electronic components, Engineering products, Fasteners and builders' hardware, Fishery products, Food ingredients, Footwear, Fresh Fruit and Vegetables, Furniture, Garments, Gifts and decorative items, Hand and power tools, Home textiles, Household utensils, Industrial products, IT Outsourcing services, Jewellery, Leather goods, Medical and laboratory equipment, Natural ingredients for cosmetics, Natural ingredients for pharmaceuticals, Natural stone products, Organic food products, Paints and Coatings, Personal Protective Equipment, Pipe and process equipment, Plants and young plant material, Preserved Fruit and Vegetables, Sanitary ware and ceramic tiles, Services, Sports and camping goods, Stationery, office and school supplies, Timber and timber products, Tourism, Toys and games