Home Textiles 2007 - 2013

To international entrepreneurs, Europe is potentially one of the most profitable markets in the world. At the same time it is also a competitive, sophisticated and dynamic market. To be successful at the European market requires insight in consumer demand for design, quality, presentation and communication. Prices have dropped due to the rise of bulk-order textile, but at the same time this has increased demand for exclusive and authentic Home Textiles with high quality finishing and (eco)friendly production.

The question is how to make home textiles meet this sophisticated European consumer demand and become a successful exporter in the European market?  In order to achieve this, the CBI has developed a very practical Export Coaching Programme for Home Textiles. Approved participant will receive individual support over a number of years by means of on-site consultancy, training schemes, market information, trade fair participation and business-to-business activities.
The programme follows a step-by-step approach, starting with a careful selection, followed by technical assistance and training, market entry and consolidation of business contacts.

The main product groups selected for this promotion programme are:
Carpets and other textile floor coverings, blankets and travelling rugs, bed linen, table linen, bedspreads and other furnishing articles (a.o. decorative pillow cases, lamp covers made of textile).

The programme is now in its latest phase and will soon be followed by a new programme for Home Decoration & Home Textiles. For more information and application click here for the African programma and here for the programme in Asia.

Selected products